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our SERVICES

Buzz | Viral | Interactive

In addition to building some of the most trafficked web sites for big brands in entertainment, consumer packaged goods, and the video game industry, we’ve created online media plans, developed ground breaking online games, reinvented online marketing for movies and television, sold products and tickets, generated mass engagement, leveraged Google Key Words, and developed applications that harness social media.

Let us know when you want to get serious about your Interactive strategy…


BUZZ

Creating Buzz for your brand is paramount to the success of any marketing campaign. red TANGENT develops Buzz marketing campaigns for lifestyle and entertainment brands, leveraging the vast opportunities within the landscape of Web 2.0. This can entail a variety of strategies, including: viral messaging and seeding, online community creation, user generated content campaigns, blog outreach, digital syndication, and word-of-mouth brand/fan empowerment. The bottom line; when executed correctly, Buzz marketing is the most cost effective form of advertising, period.

viral VIDEO

Today's web experience is a melting pot of rich media, social networks, blogs, and online video. Specific opportunities exist for the creation and distribution of viral videos living in that sweet spot: hybrids of commercial and branded entertainment. We all know about those funny, interesting, can't-tear-yourself-away-from videos that your friends steered you towards…that you're not sure you can watch at work, but you can’t picture a long day without. The audio-visual oasis for the web savvy and cubicle-bound alike. Developing a successful viral video campaign is more art than science, and our team is uniquely suited to this strategy. Each video is concocted with a dose of Hollywood, irreverence, humor, professional production techniques, and online buzz, for optimal syndication and residual marination resulting in a winning recipe for success.

INTERACTIVE

The red TANGENT team has been involved with many of the most successful Interactive projects ever developed for entertainment and lifestyle brands. From full blown web site development to online community creation, mini or micro sites, online applications, rich media ads, visual design, and application development, your project is in good hands. Over the last couple of years we've recommended and exacted an increase in decentralization when approaching Interactive development, allowing further creation of applications and a web presence on popular networks like Facebook, MySpace and YouTube.